Charlene Li, founder of the Altimeter Group, published end-of-year insights on the State of Social Business. Of particular interest to me is how Social is being used and leveraged across organizations, not just marketing or customer service. More and more organizations are allocated Social resources to every major function. Some top-line findings: 78% of companies have a dedicated social media team, 50% of companies say Social business has improved marketing, optimization, customer experience and brand health.
Media executives. Agency leaders. University administrators. Energy policy-makers. NGO change-agents. Family. Friends. I’ve asked a lot of questions this last year through my work and in living my life. It’s clear the way you ask a question yields different results and can lead you in different directions. Warren Berger’s “A More Beautiful Question” is a worthwhile read for those interested in creativity, innovation, getting to fundamental issues and teasing out stories that matter. I’m in the midst of writing three questionnaires for projects now and finding myself wrestling with question design even more deeply and with a child’s eye… a good thing. Thanks @GlimmerGuy.