Charlene Li, founder of the Altimeter Group, published end-of-year insights on the State of Social Business. Of particular interest to me is how Social is being used and leveraged across organizations, not just marketing or customer service. More and more organizations are allocated Social resources to every major function. Some top-line findings: 78% of companies have a dedicated social media team, 50% of companies say Social business has improved marketing, optimization, customer experience and brand health.
Dec 30 2016